Along with other teachings like, “it only works, if you work” and “the speed of the lead,” this was one of the very few first lessons I received from my mentor. Of the three, however, I thought success loves speed was one key to specifically focus on when trying to start a business.
“Success loves speed,” he said, with a big pause giving it a lot of suspense. During those first few seconds I was very confused, until he said, “It does not work when you do it slowly.” When he said that, I agreed, not yet fully knowing the power of this sentence. But after a few days of thinking about what this man meant, I realized, he is right! A lot of people have amazing ideas, but the problem is they get stuck in the learning process. They do research, read books and gain some knowledge, but after a few months or years, they still have not launched their business ideas. I realized that so many people get caught in the learning process that many may never proceed to the launching process. You have so much knowledge that you want to do everything so perfectly. The truth is, there is no such thing as perfect, and there will be always a learning curve in a start-up. That is why this teaching is so important: business ideas must be launched fast, they must be executed with all your energy, and things have to get moving. Many people are trying to achieve something perfect, but that mentality needs to stop. You need to get to the launching process, and fast.
To help you understand this concept, here are some tips on how to launch your business fast:
1. Get customers from day one
You have an idea? Great, now find who your target market is and if you decide that you want to start this idea, find customers as soon as you made up your mind! Bring your idea to your target market, and ask them if they would be interested, and if they would buy your service/product. If they say yes, you now have your first customer. This technique is a quick way to learn if your idea is worth your time, and will give you a purpose to continue with your process.
2. Create a prototype
As I said before, there is no such thing as a perfect start-up. Create a quick prototype that will do the job, even if it doesn’t look exactly like what you have in mind. Focus on something that does the job, and then focus on developing little by little. If you wait to have the perfect product/service, it could take you years and years, and you may never be satisfied.
3. Learn and earn process
The best way to learn is by putting your hands into it. If you wait to have all the information you need, it might never end. You only need to know one thing at the beginning: will people or companies buy my product/service. If you find out this question is a yes, start creating. There is always little things that need to be created, and you can do these things while you learn at the same time. Starting a business is a learning and earning process all at the same time.
These are just a few ways to start your business quickly. Another benefit from this process is the steep learning curve; if the idea that you are working on is worth your time, and if you want to keep working on it, you will learn very quickly. If you decide not to continue, you can continue with the next idea just as fast! I will never forget this lesson my mentor gave me, it has given me a lot of perspective in the world of business. Once I understood the full meaning of it, I could see why many businesses fail, and why so many people do not start up their ideas. It is important to learn and gain knowledge, but remember, if you do not launch your ideas, someone else will.